There are several factors that lead to a successful construction company – quality of workmanship, reliable and skilled employees and an effective marketing strategy. This article will focus on the last aspect, but will highlight various ways you can market or advertise your construction company on a tight budget. Through the internet, various marketing strategies can now be undertaken, for little to no cost. Although these suggestions are effective, they are meant to enhance your existing marketing and advertising efforts and provides alternative avenues to help drive revenue.
Having your construction company accredited helps to drum up new business. The best accrediting agencies include, the Home Builders Association and your local Better Business Bureau. There are clients who only wish to deal with accredited construction companies and use these databases to find the right company. By having your business accredited, your company will gain legitimacy in the eyes of potential customers.
Google AdWords and Search Engine Optimization (SEO) are two methods that can help increase your Google ranking. The higher the ranking, the more visibility and web traffic your site will have. With more people looking at your website, the likelihood of potential clients also increases. With Google AdWords, you compete with other websites for keywords by paying per click. This is an effective construction advertising method to gain new leads online. By utilizing SEO on your website to identify the most commonly-used keywords, you can rank higher in the search engine.
More construction companies should consider community involvement to not only support an important cause, but as a marketing tool as well. Lending a helping hand, and even offering some services for free may prove to be more valuable for your company than other marketing strategies. In addition, by being visible within the community, your business will gain exposure to a greater variety of people than your marketing campaign typically would. In addition to the free exposure, it will show those in your town that you are interested in the well-being of the community as well as the growth of your business.
By utilizing customer testimonials in your advertisements and on your website, you can showcase their satisfaction which helps to market your brand. Also, using sites such as Angie’s List can help get the word out about the quality of your service and further advertise your brand to new, potential customers for future projects.
Research continually shows that networking is the best construction marketing method as it can easily lead to referrals. However, it can be challenging to network when you have a business to operate simultaneously. Therefore, it is important to find the correct networking events so time is not wasted. The following is a list of excellent networking resources for construction companies:
- Meetup.com – this website allows you to host local events or sponsor an event in your town.
- Chamber of Commerce – your local Chamber of Commerce can help you meet other local companies in the area.
- Facebook Groups – start a Facebook group and invite other local businesses to join.
Social Media Marketing and Advertising
Internet marketing has expanded into one of the most typical methods of communicating and marketing your brand across the globe while allowing for organic advertising. Social media marketing allows you to hone in on your specific target market, and direct marketing and advertising content towards this group. Platforms like Facebook, Twitter, Instagram, Pinterest are all free of charge and can generate much more exposure than traditional marketing strategies could. For small business advertising, social media is an incredible resource to reach your target consumer, showcase your past work and build a loyal following.