Most contractors and construction business owners will attest that there are certain times throughout the year where business slows down significantly. For some companies that work outdoors, this downtime may occur during the winter months. For other companies, it is difficult to determine why and when the downtime occurs. This article discusses how you can turn your typical off season into an opportunity for additional business, allowing you to explore other aspects of construction that you may not have initially thought of. There are plenty of opportunities to help business remain both busy and profitable, during the off season. The following suggestions are tried and proven ways to that can help any business grow.
Concentrate on indoor services
Construction companies that are able to offer indoor services, like repair and remodeling projects during winter can help keep skilled contractors and other professionals busy during winter months. If your business typically focuses on outdoor projects and find yourself waiting for warmer months, consider hiring home renovation professionals or even training your current staff on other construction trades. Many of these jobs are small in scope, which allows teams the opportunity to learn and expand services, which can provide additional income during downtime and in the years to come.
Be creative and use your resources wisely. Don’t think that a project is too small because you never know what types of relationships can from out of even the most basic of jobs. Taking advantage of what people are in need of is another way to think of it, perhaps offering snow ploughing or shoveling during the winter can help put your employees to work, which also gives the community a helping hand. In addition, consider offering home performance and energy efficiency services. These can be done when a lot of people are indoors in their homes, or in restaurants. In addition, tasks like, painting, flooring and cabinetry can be done all year round.
Reach out and get feedback
Slow months offer opportunities for a construction company to re-evaluate their customer base, reach out to them and gather feedback. Using your offseason to gather as much data and feedback regarding your service will only benefit the company once business picks up. Connecting with past customers will help re-establish past relationships and provide opportunities for more business. Getting on the phone and reaching out is a simple gesture but can help influence customers to get additional work done by your company. Also, reaching out during the off season allows your company to provide seasonal discounts on simple jobs like replacing doors and windows, and other things you may be able to offer.
Free home inspection offers
With business slow, offering discounted services is always a good idea. Offering free services however will garner far more attention from customers and potential customers. Although you would like to avoid providing free services, going the extra step and helping customers identify possible problems, be it structural, electrical or plumbing will only increase the chances of them hiring you. If you take the time to offer free services, not only will you leave customers very happy, you also encouraging repeat business in the process.