Construction companies have been facing the difficult challenge of a worker shortage for quite some time. According to a survey by Builder, construction companies will require 50% more skilled laborers than what is available by end of 2016. The disparity between the available skilled labor market, is something that may affect your construction business in the near future. There are many government initiatives, as well as education and training programs available, but construction companies must act quickly, and be proactive in making their business an attractive place to work for younger laborers. This article discusses some strategies that you can enact to help attract talent, increase brand visibility and better engage with potential employees.
Give the entire business a technological upgrade
It is no question that younger workers are dependent on technology. Rather than straying away from this tendency, it may be a good idea to embrace it. Many companies have adopted the use of employee devices and enterprise apps to conduct and manage work within the company. The adoption of technology, and particularly mobile phones can be done incrementally, starting with a few apps. To get a full technological upgrade however, it may be a good idea to look into enterprise construction software that provide mobile capabilities. To take it one step further, there are a number of fully-cloud construction software also available. By presenting your company as modern, contemporary and technologically-savvy, you will be able to cast a much wider net when looking for applicants.
Engage with potential employees in various platforms
Publishing job postings on social media is nothing new. Although it remains a useful strategy to increase visibility, it is how these job postings are handled, that remains the problem. Many social media users use Facebook, Twitter and LinkedIn to interact and ask questions. The mistake that many construction companies make however, is simply posting, without encouraging conversation. Use social media to engage with potential employees, and pay attention to older posts, as some people may leave questions that you can easily answer. Provide ways for applicant to leave comments and questions, and answer them in a friendly, professional manner. A responsive and engaging business is much more attractive in the eyes of potential employees. Rather than just posting a job vacancy, provide ways for applicants to comment and provide feedback. Encourage questions about the job and answer them appropriately to connect with the job seekers in a meaningful way.
Publish useful content
It can get a tiresome if your company just keeps on publishing job postings. Publish company news, updates and share them on social media and other platforms like your company blog, newsletter or even industry blogs. This increases the visibility of the company and has the potential to reach a greater number of applicants. Moreover, use product updates, new employees and any of your company’s latest news as a way to sell your company to job seekers.
Profiling existing employees
When employees like or share company updates on social media, it shows a greater sense of engagement to others in their social network. Having staff members actively contributing to a stronger corporate culture and community is a powerful tool in attracting new talent. Employees act as a brand ambassador by promoting the company. This may have both a direct and indirect impact on the type of potential workers that become candidates for your business. Have employee profiles that link to their social media accounts also shows a greater sense of accessibility and connection, traits that young people gravitate towards.
Give people a sneak peak of your company
Put the profile of new employees on company website as soon as possible, once they join the team. It allows new employees to feel welcomed, but also shows the public that you value all employees. Creating more visibility for all of your workers may also encourage more applicants to consider your business. Providing employee profiles and taking the time to feature your talent may separate your business from others.
One thing that prospective workers look for in a company is what the specific day-to-day duties of a given job may be. Businesses that provide a ‘day in the life’ article, video or blog post may set you apart from your competition, by providing greater transparency. Construction is particularly good for a sneak preview because of its fast-paced and unpredictable nature. Making an effort to profile construction workers, project managers or other positions may entice more people to consider a job in that particular field.
Target your search
Posting jobs on online portals or local press may not always get you the desired candidates for construction. Get in touch with trade schools or universities teaching the skills you require. Have job postings present on university or college forums, and leverage job fairs and other events to expand your business’ visibility.