How Construction Companies Can Integrate Social Media as a Marketing Strategy
Social media sites like Facebook and Twitter are not only great ways for individuals to connect with each other, they have also proven to be a powerful marketing tool as well. Top brands in all industries have harnessed the power of social media and have used it to serve a variety of purposes. Within construction specifically, social media provides an avenue through which companies can connect with consumers individually, and broaden their reach in the industry. This blog looks at four advantages that your company will experience if social media is implemented properly.
Many customers feel, whether prospective home owners or commercial businesses, that construction companies can improve upon how they communicate with them. These issues may include not sharing or providing updates on specific projects. More broadly, dissatisfaction can be found due to a lack of dedication to sustainable construction practices. These issues, among many, can be addressed and often resolved swiftly through a greater social media presence. An active Facebook and Twitter account allows construction companies to communicate with their customers, both personally and as a group. Consumer comments, questions and concerns can be directed to your brand through social media, creating a space for dialogue and ensuring top quality customer service. Most importantly, active social media accounts eliminates the lack of transparency and communication that often hinders construction companies.
Inexpensive Marketing Alternative
Social media also works as an inexpensive and practical marketing tactic that you can help modernize your company. Rather than spending thousands of dollars on traditional advertising campaigns such as print, the digital space has proven to be a destination for many prospective customers. Furthermore, maintaining these accounts is a relatively easy process and can be seamlessly integrated into existing marketing campaigns. Posts on Twitter and Facebook can be as simple as announcing dates to remind clients of upcoming events, or pictures celebrating your newest property. Although these strategies don’t address individual customers, a frequently updated social media page allows consumers to follow along in your successes and be up-to-date with the latest company accomplishments. What your company will find most beneficial however, will be the ability for social media sites to direct readers back to your website through a variety of posts like highlighting a company award, a newly announced project or showcasing a magazine article.
In addition, the construction industry as a whole relies on values of collaboration with other companies and brands, and social media allows greater access and a stronger relationship among partners. Aside from brands, social media allows your company to connect with influential blogs and publications who are also present within your industry. By simply being present on social media, your company is better positioned to make positive connections and partnerships in construction and remain active regarding the current trends in this ever-evolving industry.
Targeted Digital Advertising
Lastly, apart from being active on social media, your company can utilize the advertising opportunities within these websites themselves. In doing so, you will be taking the necessary steps to help your brand enter into the digital world, while diversifying and expanding your overall marketing campaign. Purchasing advertising space on relevant social media pages will also help bolster your brand’s presence and will provide an additional marketing avenue to your existing campaigns.
Not only can social media advertising better position your brand to access your desired audience, but it can also create the potential to reach an even larger base of prospective clients. With many individuals and brands currently on social media, expanding your online presence will only stand to benefit your company in the long-run.