If you own a company in the construction industry, you know how difficult it can be to have your time spread thin, as you are required to both market your construction services while performing them as well. Therefore, we will discuss some some tips and tricks for marketing your construction company to help increase sales, without having to spend all of your time and money. The five tips and tricks below are viable and affordable methods for getting the word out regarding your construction business.
As mentioned previously, marketing has shifted its focus to more online methods, and one of the necessary pieces of that is a website. You do have one, don’t you? If not, get busy and build one, or have someone build one for you. That way, you can say something, in both your print and online ads, such as “Visit our website at www.constructioncompanyname.com for discounts and special offers”. This will help lure customers away from your competitors and get them on over to your website to see what you’re currently offering. If you need help with developing your website, there are many companies that can assist you in creating a website that stands out and attracts more customers.
2. Online Business Listings
Whether it’s Google, Yellow Pages, or a local online business listing, most people looking for work done usually utilize these tools when looking for service professionals. In today’s world, everything is becoming more computerized and digitized, which is all the more reason to ensure your business is listed online. If your business is prominently located online, you can expect more customers to call on a regular basis, as they will be able to find your business with ease. Also, try and get as many positive reviews online as well, as this can only improve your business’ reputation when potential customers are looking to get work done.
3. Social Media Marketing
These days, most people are utilizing some form of social media. Even though you may not have had any interest in social media before, or couldn’t think of how your business could benefit from social media, think again. Facebook, LinkedIn, Twitter, Instagram and all of the many other social media tools are excellent marketing platforms. You can get an immense amount of exposure by using them to market your construction company. Simply sign up, create a company page, post industry relevant content, add sharing buttons to your website and get your construction company noticed by a wider audience.
4. Mobile Construction Company Marketing
One of the best ways to get your name out in front of the public is with your vehicles. Having your company name, message and phone number on your construction vehicles turns them into rolling billboards. You can purchase magnetic signs fairly inexpensively that will effectively advertise your business and increase construction company sales exponentially. Or, you could spend more and get a total vehicle wrap to make a bigger impact. Either way, be sure to put your phone number in easy to read large letters on the back of your trucks or vans. That way, cars behind you can easily see it when they pull up at a stoplight or stop sign, and jot it down or put it in their phone, so that they can give you a call. If it’s only on the side of your vehicle, you won’t get as many calls because it’s harder for motorists to get your number down as they drive by you. It can be dangerous, too.
One of the most important factors when you have these rolling billboards is where you park. When you’re parked prominently in front of a job that you’re doing, people will be more likely to take down your number because you’re working on their neighbor’s house or a business at the time. However, don’t forget to be cognizant of where your vehicles are parked when they’re not on the job. Try to park in high traffic areas where they’ll be seen by the greatest number of potential customers for more construction company sales.
This is a must for getting your name out there for the public to learn about your business. Networking with local people at city council meetings, events and socials, as well as clubs can be very effective. And, don’t forget about the local Chamber of Commerce. Schmoozing with all of those movers and shakers of your town at events like Chamber mixers might not necessarily strike you as a good use of your valuable time, but they really are. So, join as many of them as you possibly can for maximum exposure. The more local people you have spreading the word about your construction company, the better.
Don’t forget to have some nice professional-looking business cards printed for your construction company, so that you can pass them out at all of the events you attend. They’re an excellent way to make sure your company is remembered when the time comes that any one of those contacts requires construction work.
Advertising through magazines and publications is another great way to help promote your business. Most magazines have a publication that comes out monthly or quarterly, which is a great opportunity to take out an ad, especially if the magazine is specific to your trade or within your local area. People inherently trust major publications when it comes to deciding on major expenses such as construction, as compared to an unknown entity, so a small ad could be worth its weight in gold.
Utilizing most or all of these tips and tricks will not only help your business reach more potential clients, but will also help establish a positive reputation for your business within your specific industry. By leveraging online marketing tools, you can affordably market your construction company and support your traditional marketing efforts. In the modern world of construction, these tips and tricks are quickly becoming a necessity to maintaining a competitive advantage.